14 Septiembre 2017

Apple’s New Campus: An Exclusive Look Inside the Mothership

A ring was not what Jobs had in mind when he first started talking about a new campus. John Ive thinks it was around 2004 when he and his boss first began discussing a reimagined headquarters. “I think it was in Hyde Park,” he says. “When we used to go to London together, we’d spend a lot of time in these parks. We began talking about a campus where your primary sense was that you were in parkland, with many elements that were almost collegiate—where the connection between what was built and a parkland was immediate, no matter where you were.”
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Apple’s New Campus: An Exclusive Look Inside the Mothership
Apple’s New Campus: An Exclusive Look Inside the Mothership
The discussions continued and widened throughout the company, but it wasn’t until 2009 that Apple was ready to actually move on the project. Though vacant land in Cupertino is rare, Apple had purchased 75 acres barely a mile from Infinite Loop, its current headquarters. The company began to seek out the right architectural firm to take on the task, and Jobs came to focus on Norman Foster, a Pritzker Prize winner whose commissions have included the Berlin Reichstag, the Hong Kong airport, and London’s infamous “Gherkin” tower. Jobs called Foster in July 2009 and told him, in Foster’s recollection, that Apple “needed some help.”
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