ArquiMagazine

The Milan Fruit and Vegetable Market has to change radically to meet the demands of a market undergoing profound changes, in terms of sales volumes, differentiation of products and services, as well as quality levels. By creating the new structure, the Fruit and Vegetable Market will be able to relaunch itself. This is a market which, in addition to being the leading employer in Milan, has a key role in enhancing the supply chain of local markets that leverage the trust relationship with the end customer and that, compared with large retailers, ensure a greater capacity of choice and quality for the consumer.  The new structure will be located in the same area in order to fully maximize the adjoining transportation network as well as the proximity with the center of the city.

'By presenting the winning project during Expo 2015 – explains Nicolò Dubini, CEO of Sogemi – we will take advantage of a unique opportunity to present ourselves to the global market as a food sector reference for Southern, Central and Eastern Europe. The basic idea is to create a structure that makes the guiding values that have inspired Expo 2015 permanent​​, and which have always been a key resource not only for Milan but for the whole country.'

'For a good fifteen years – concludes Dubini – there was talk of the need to modernise a market that was becoming marginalised due to the non-competitiveness of its infrastructure. Since last May when I agreed to take on the role of CEO of Sogemi, I have been personally committed to achieving this goal. Today, thanks to the efforts of the City, which has understood the strategic importance of this structure, we have embarked on this journey to build a new market, which will bring benefits in terms of cost and efficiency, increasing the competitiveness and profitability of the operators and generating new employment.'